Deriving from Ancient Greek, the name Kryptos refers to all that is concealed.
The Rolls-Royce Phantom has earned BBC Top Gear Magazine’s coveted ‘Luxury Car of the Year’, just weeks after its global media launch on the banks of Lake Lucerne in Vitznau, Switzerland.
Referred to by the cognoscenti as ‘the best car in the world’, the eighth generation Phantom continues to earn plaudits from the world’s most prestigious and discerning critics. This accolade follows statements that Phantom “Is the pinnacle, the epitome, of motoring luxury” (Autocar), “Is an all-new version of the finest car in the world” (The Independent), “Utterly defines luxury” (PistonHeads) and “Has changed what a car can be” (GQ).
Phantom, which is the oldest nameplate in automotive history, represents Rolls-Royce’s tireless pursuit of perfection. An all-new and proprietary aluminium spaceframe, 6mm two-layer glazing and more than 130kg of sound insulation combine to create the most silent motor car in the world.
Naming Phantom its Luxury Car of the Year, Top Gear Magazine wrote:
“For a car of such generous size and weight, the Phantom is so quiet it’s almost an anechoic chamber”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “Phantom points the way forward for the global luxury industry. It is a creation of great beauty and power, a dominant symbol of wealth and human achievement. It is an icon and an artwork that embraces the personal desires of each of our individual customers. That this is recognised by Top Gear Magazine and the rest of the world’s media is deeply gratifying and a reflection of the skill and passion of everyone who created this truly unique example of pinnacle luxury.”
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